Julia Imanoff

Co-Founder and CEO

To create a healthy society, we need to support families in building healthy foundations for children, from conception to kindergarten.

Registered Nurse, educator, researcher and mother. Julia believes we as a society are responsible for supporting new/expecting families. "If we want children to grow up healthy, we need to support, empower, and strengthen families". Julia believes in taking a strengths-based approach and building on what families are already doing well to help them achieve their goals.


  • Bachelor of Science, University of Waterloo

  • Bachelor of Science in Nursing, Ryerson University

  • Master of Nursing, University of Calgary

  • Perinatal Certified Nurse (Canada), Canadian Nurses Association

  • Instructional Skill Workshop, Instructional Skills Workshop Network

  • Brain Story Certified, Alberta Family Wellness Initiative

  • NCASTParent-Child Relationships Program

  • Birth Art Mentor, Birthing from Within

  • ASIST, Centre for Suicide Prevention

Registered Nurse, educator, and father. Aaron is passionate about helping communities thrive. He appreciates "how parents play an important role in child development. We get that parenting is hard and sometimes we need a little help." He has been recognized by his students and colleagues for his exceptional teaching, mentorship, and leadership style. He encourages and fosters an environment of inquiry and values evidence-informed practice. Aaron is invested in helping families achieve their health goals through evidence, technology, and quality care.


  • Bachelor of Science in Nursing, University of Alberta

  • Health Literacy, Public Health Agency of Canada

  • Program Evaluation, Public Health Agency of Canada

  • Brain Story Certified, Alberta Family Wellness Initiative

Aaron Li

Co-Founder and COO

To truly support families, we need to meet parents where they are, at home and in their communities.